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Profitable direct marketing

Kobs, Jim.

Profitable direct marketing how to start, improve, or expand any direct marketing operation ... plus 11 detailed case studies of prominent direct marketing companies Jim Kobs. - Illinois NTC Business Books 1988. - xv, 312 p. ill. 27 cm.

Includes index.

Bibliography: p. 300-302.

ISBN: 0872510379

LCCN: 79053509 //r84

Subjects--Topical Terms:
Direct marketing--United States.
Direct marketing--Case studies.--United States

LC Class. No.: HF5415.1 / .K58

Dewey Class. No.: 658.8/4

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