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Public relations in the marketing mix

Goldman, Jordan.

Public relations in the marketing mix introducing vulnerability relations Jordan Goldman. - Chicago, IL Crain Books c1984. - xviii, 165 p. 23 cm.

Includes index.

ISBN: 0872510840 (pbk.)

LCCN: 83071076

Subjects--Topical Terms:
Communication in marketing
Public relations

LC Class. No.: HF5415.123 / .G65 1984

Dewey Class. No.: 659.2

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