Romancing the brand

Martin, David N.

Romancing the brand the power of advertising and how to use it David N. Martin. - New York AMACOM c1989. - xvi, 215 p. ill. 26 cm.

920316

Includes bibliographical references and index.

0814459498

88048032


Advertising--Brand name products.

HF5823 / .M268 1989

659.1
logopucpr-y-vive

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