Vista normal Vista MARC Vista ISBD

Promotional strategy

Engel, James F.

Promotional strategy managing the marketing communications process James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. - 6th ed. - Homewood, Ill. Irwin 1987. - xvi, 621p., [4] p. of plates ill. (some col.) 24 cm. - The Irwin series in marketing .

920316

Includes bibliographies and index.

ISBN: 0256036438

LCCN: 86082275

Subjects--Topical Terms:
Marketing
Marketing--Management.
Advertising

LC Class. No.: HF5415 / .E65 1987

Dewey Class. No.: 658.8/2

Imprimir
Citar
Agregar a su carrito (remover)
Guardar registro
BIBTEX Dublin Core ISBD MARC (no-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Estándar) MARCXML MODS (XML) RIS
Más búsquedas

Buscar este título en:
HORIZON