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Marketing

Kotler, Philip,

Marketing an introduction Philip Kotler, Gary Armstrong. - 2nd ed. - Englewood Cliffs, N.J. Prentice-Hall c1990. - xxiv, 592 p. ill. (some col.) 29 cm.

Includes bibliographical references and index.

ISBN: 0135565499

LCCN: evl00001513

Subjects--Topical Terms:
Marketing
Marketing--Management.

LC Class. No.: HF5415 / .K625 1990

Dewey Class. No.: 658.8

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