Cable advertiser's handbook
Kaatz, Ronald B.
Cable advertiser's handbook Ronald B. Kaatz. - 2nd ed. - Lincolnwood, Ill., U.S.A. Crain Books c1985. - xviii, 262 p. ill. 26 cm.
Rev. ed. of: Cable, an advertiser's guide to the new electronic media. 1982. Includes index.
Bibliography: p. 233-234.
86119970
Cable television advertising.--United States.
Cable television--United States.
HF6146.T42 / K32 1985
384.55/56/024659
Cable advertiser's handbook Ronald B. Kaatz. - 2nd ed. - Lincolnwood, Ill., U.S.A. Crain Books c1985. - xviii, 262 p. ill. 26 cm.
Rev. ed. of: Cable, an advertiser's guide to the new electronic media. 1982. Includes index.
Bibliography: p. 233-234.
86119970
Cable television advertising.--United States.
Cable television--United States.
HF6146.T42 / K32 1985
384.55/56/024659