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Advertising in contemporary society

Rotzoll, Kim B.

Advertising in contemporary society perspectives toward understanding Kim B. Rotzoll, James E. Haefner ; consulting author, Charles H. Sandage. - 2nd ed. - Cincinnati, OH South-Western Pub. Co. c1990. - xiii, 190 p. ill.

920310

Includes bibliographical references.

LCCN: 89011394

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5821 / .R67 1990

Dewey Class. No.: 659.1/042

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