Hearing the voice of the market
Barabba, Vincent P.
Hearing the voice of the market competitive advantage through creative use of market information Vincent P. Barabba and Gerald Zaltman. - Boston, Mass. Harvard Business School Press c1991. - xiv, 294 p. ill.
920228
Includes bibliographical references and index.
29.95
90044491
Decision making
Competition
Marketing research
Industrial management
HD30.23 / .B358 1991
658.8/02
Hearing the voice of the market competitive advantage through creative use of market information Vincent P. Barabba and Gerald Zaltman. - Boston, Mass. Harvard Business School Press c1991. - xiv, 294 p. ill.
920228
Includes bibliographical references and index.
29.95
90044491
Decision making
Competition
Marketing research
Industrial management
HD30.23 / .B358 1991
658.8/02