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Corporate identity making business strategy visible through design

Olins, Wally.

Corporate identity making business strategy visible through design Wally Olins. - Boston, Mass. Harvard Business School Press 1990. - 224 p. ill. (some col.) 26 cm.

920220

Includes bibliographical references (p. 216-217) and index.

ISBN: 087584250X

LCCN: 90004526

Subjects--Topical Terms:
Corporate image
Organizational behavior

LC Class. No.: HD59.2 / .O39 1990

Dewey Class. No.: 658.4/012

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