Dynamic competitive strategy & product life cycles
Wasson, Chester R.
Dynamic competitive strategy & product life cycles / Chester R. Wasson. - Rev. ed. - St. Charles, Ill. Challenge Books [1974] - vi, 311 p. 23 cm.
Published in 1971 under title: Product management: product life cycles and competitive marketing strategy.
Bibliography: p. 303-306.
0960035249 0960035257 (pbk.)
73093479
Product management
Product life cycle.
HF5415.15 / .W375 1974
658.5
Dynamic competitive strategy & product life cycles / Chester R. Wasson. - Rev. ed. - St. Charles, Ill. Challenge Books [1974] - vi, 311 p. 23 cm.
Published in 1971 under title: Product management: product life cycles and competitive marketing strategy.
Bibliography: p. 303-306.
0960035249 0960035257 (pbk.)
73093479
Product management
Product life cycle.
HF5415.15 / .W375 1974
658.5