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Marketing research

Aaker, David A.

Marketing research David A. Aaker, George S. Day. - 4th ed. - New York Wiley c1990. - xiv, [2], 739, [30] p. ill.

Includes bibliographical references.

ISBN: 0471613517 47.95

LCCN: 89037850

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .A14 1990

Dewey Class. No.: 658.8/3

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