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Consumer behavior

Peter, J. Paul.

Consumer behavior marketing strategy perspectives J. Paul Peter, Jerry C. Olson. - Homewood, Ill. Irwin 1987. - xvii, 698 p., [16] p. of plates ill. (some col.) 25 cm. - The Irwin series in marketing .

Includes bibliographies and indexes.

ISBN: 0256031770

LCCN: 86081801 //r88

Subjects--Topical Terms:
Consumer behavior
Marketing

LC Class. No.: HF5415.3 / .P468 1987

Dewey Class. No.: 658.8/342

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