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Marketing health/fitness services

Gerson, Richard F.

Marketing health/fitness services Richard F. Gerson. - Champaign, Ill. Human Kinetics Books c1989. - xi, 122 p. ill. 24 cm.

Includes index.

Bibliography: p. 115-117.

ISBN: 0873229312

LCCN: 88013078

Subjects--Topical Terms:
Physical fitness centers--Management.
Physical fitness--Marketing.
Medical care--Marketing.

LC Class. No.: GV428.5 / .G47 1989

Dewey Class. No.: 613.7/068

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