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The making of effective advertising

Patti, Charles H.

The making of effective advertising by Charles H. Patti and Sandra E. Moriarty. - Englewood Cliffs, N.J. Prentice Hall 1990. - 140 p. ill.

Includes index.

ISBN: 0135472903 24.60

LCCN: 89015934

Subjects--Topical Terms:
Advertising copy.
Advertising

LC Class. No.: HF5825 / .P28 1990

Dewey Class. No.: 659.1

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