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Contemporary perspectives on strategic market planning

Kerin, Roger A.

Contemporary perspectives on strategic market planning Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan. - Boston Allyn & Bacon c1989. - x, 453 p. ill.

ISBN: 0205123015 28.00

LCCN: 89036587

Subjects--Topical Terms:
Marketing--Planning.
Strategic planning

LC Class. No.: HF5415.13 / .K46 1989

Dewey Class. No.: 658.8/01

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