APA

Rodgers F. G., Shook R. L., . (1986). The IBM way: insights into the world's most successful marketing organization. New York: Harper & Row.

Chicago

Rodgers F G, Shook Robert L, . 1986. The IBM way: insights into the world's most successful marketing organization. New York: Harper & Row.

Harvard

Rodgers F. G., Shook R. L., . (1986). The IBM way: insights into the world's most successful marketing organization. New York: Harper & Row.

MLA

Rodgers F G, Shook Robert L, . The IBM way: insights into the world's most successful marketing organization. New York: Harper & Row. 1986.