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Consumer behavior

Zaltman, Gerald,

Consumer behavior basic findings and management implications Gerald Zaltman, Melanie Wallendorf. - 2nd ed. - New York Wiley c1983. - xvi, 684 p. ill. 25 cm. - The Wiley series in marketing 0273-2955 .

Includes bibliographical references and indexes.

ISBN: 0471093068

LCCN: 82023842 //r88

Subjects--Topical Terms:
Consumer behavior
Motivation research Marketing

LC Class. No.: HF5415.3 / .Z28 1983

Dewey Class. No.: 658.8/342

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