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Buyer behavior

Horton, Raymond L.

Buyer behavior a decision-making approach Raymond L. Horton. - Columbus, Ohio C.E. Merrill Pub. Co. c1984. - x, 517 p. ill. 27 cm.

Includes indexes.

Bibliography: p. 475-508.

ISBN: 0675201055

LCCN: 83062447 //r88

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF5415.3 / .H655 1984

Dewey Class. No.: 658.8/342

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