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Consumer behavior

Williams, Terrell G.

Consumer behavior fundamentals & strategies Terrell G. Williams. - St. Paul West Pub. Co. c1981. - xvi, 574 p. ill. 26 cm.

Includes bibliographical references and indexes.

ISBN: 0829904204

LCCN: 81001216 //r88

Subjects--Topical Terms:
Consumer behavior
Motivation research Marketing

LC Class. No.: HF5415.3 / .W543

Dewey Class. No.: 658.8/342

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