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How children learn to buy

Ward, Scott

How children learn to buy the development of consumer information-processing skills Scott Ward, Daniel B. Wackman, Ellen Wartella. - Beverly Hills, Calif. Sage Publications c1977. - 271 p. 22 cm. - People and communication ; v. 1 .

Includes indexes.

Bibliography: p. 193-197.

ISBN: 080390424X

LCCN: 74077291 //r84

Subjects--Topical Terms:
Youth as consumers.
Television advertising and children

LC Class. No.: HC79.C6 / W37

Dewey Class. No.: 658.8/34

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