The information seekers
Thorelli, Hans Birger
The information seekers an international study of consumer information and advertising image Hans B. Thorelli, Helmut Becker , Jack Engledow. - Cambridge, Mass. Ballinger Pub. Co. 1974, c1975 - xxx, 373 p. illus. 24 cm.
"Published in cooperation with Consumer Research Institute."
Bibliography: p. 365-367.
0884102653
74009635 //r84
Consumers--United States.
Advertising
Consumer education--Germany (West)
Consumer education--United States.
Consumers--Germany (West)
HC110.C6 / T47 1975
658.8/34
The information seekers an international study of consumer information and advertising image Hans B. Thorelli, Helmut Becker , Jack Engledow. - Cambridge, Mass. Ballinger Pub. Co. 1974, c1975 - xxx, 373 p. illus. 24 cm.
"Published in cooperation with Consumer Research Institute."
Bibliography: p. 365-367.
0884102653
74009635 //r84
Consumers--United States.
Advertising
Consumer education--Germany (West)
Consumer education--United States.
Consumers--Germany (West)
HC110.C6 / T47 1975
658.8/34