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Trends in consumer behavior research

Peterson, Robert Allen

Trends in consumer behavior research written by Robert A. Peterson. - Chicago American Marketing Association c1977. - v, 40 p. ill. 23 cm. - Monograph series - American Marketing Association ;#6 . - American Marketing Association. Monograph series - American Marketing Association #6. .

Bibliography: p. 39-40.

ISBN: 0877570833

LCCN: 76045657 //r88

Subjects--Topical Terms:
Consumer behavior
Marketing research

LC Class. No.: HF5415.3 / .P47

Dewey Class. No.: 658.8/34

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