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Consumer behavior; theory and application

Farley, John U.

Consumer behavior; theory and application John U. Farley,John A. Howard, L. Winston Ring. - Boston Allyn & Bacon 1974 - xiii, 274 p. illus. 24 cm. - Marketing Science Institute series .

Bibliography: p. 263-271.

LCCN: 73087820 //r89

Subjects--Topical Terms:
Consumers
Consumer behavior
Motivation research Marketing
Consumers--Mathematical models.

LC Class. No.: HC79.C6 / F37

Dewey Class. No.: 658.8/34

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