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Essentials of consumer behavior

Block, Carl E.

Essentials of consumer behavior concepts and applications Carl E. Block, Kenneth J. Roering. - 2d ed. - Hinsdale, Ill. Dryden Press c1979. - xviii, 650 p. ill. 25 cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

ISBN: 0030419611

LCCN: 78056212 //r88

Subjects--Topical Terms:
Consumer behavior
Marketing research

LC Class. No.: HF5415.2 / .B56 1979

Dewey Class. No.: 658.8/34

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