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Consumer behavior and marketing action

Assael, Henry.

Consumer behavior and marketing action Henry Assael. - Boston, Mass. Kent Pub. Co. c1981. - xiv, 641 p. ill. 24 cm.

Includes bibliographical references and indexes.

ISBN: 0534009581 20.95

LCCN: 80027898 //r882

Subjects--Topical Terms:
Consumers
Consumer behavior
Motivation research Marketing

LC Class. No.: HC79.C6 / A87

Dewey Class. No.: 658.8/342

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