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Exploring marketing research

Zikmund, William G.

Exploring marketing research William G. Zikmund. - 3rd ed. - Chicago Dryden Press c1989. - xxi, 824 p. ill. 26 cm. - Dryden Press series in marketing .

Includes bibliographies and indexes.

ISBN: 0030229634

LCCN: 88010847

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .Z54 1989

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