Comparative analysis for international marketing.
Terpstra, Vern.
Comparative analysis for international marketing. Prepared under the direction of Bertil Liander. With contributions by Vern Terpstra, Michael Y. Yoshino [and] A. A. Sherbini. - Boston Allyn and Bacon [1967] - xviii, 198 p. 24 cm. - Marketing Science Institute. Series of books .
Bibliography: p. 176-182.
67028048 //r86
Export Marketing
International business enterprises
HF1009.5 / .T4
658.83
Comparative analysis for international marketing. Prepared under the direction of Bertil Liander. With contributions by Vern Terpstra, Michael Y. Yoshino [and] A. A. Sherbini. - Boston Allyn and Bacon [1967] - xviii, 198 p. 24 cm. - Marketing Science Institute. Series of books .
Bibliography: p. 176-182.
67028048 //r86
Export Marketing
International business enterprises
HF1009.5 / .T4
658.83