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Marketing research

Tull, Donald S.,

Marketing research measurement and method : a text with cases Donald S. Tull and Del I. Hawkins. - 4th ed. - New York London Macmillan Pub. Co. Collier Macmillan c1987. - xvi, 845 p. ill. 24 cm.

Includes bibliographical references and indexes.

ISBN: 002421910X 0029468108 (international ed.)

LCCN: 86008503

Subjects--Topical Terms:
Marketing research
Marketing research--Case studies.

LC Class. No.: HF5415.2 / .T83 1987

Dewey Class. No.: 658.8/3

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