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Purchasing behavior and personal attributes

Massy, William F.

Purchasing behavior and personal attributes by William F. Massy, Ronald E. Frank [and] Thomas Lodahl. - Philadelphia University of Pennsylvania Press [1968] - 174 p. illus. 25 cm.

Bibliography: p. 164-168.

LCCN: 67026219 //r88

Subjects--Topical Terms:
Motivation research Marketing
Consumer behavior

LC Class. No.: HF5415.3 / .M3

Dewey Class. No.: 658.83

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