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Marketing research

McGown, K. L.

Marketing research text and cases K. L. McGown. - Cambridge, Mass. Winthrop Publishers c1979. - xiv, 432 p. ill. 25 cm.

Includes bibliographical references and index.

ISBN: 087626562X

LCCN: 79011363

Subjects--Topical Terms:
Marketing research
Marketing research--Case studies.

LC Class. No.: HF5415.2 / .M22 1979

Dewey Class. No.: 658.8/3

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