Research in consumer behavior.
Kollat, David T.
Research in consumer behavior. Edited by David T. Kollat, Roger D. Blackwell [and] James F. Engel. - New York Holt, Rinehart and Winston [1970] - xi, 767 p. illus. 23 cm. - Holt, Rinehart and Winston marketing series .
Includes bibliographies.
0030847338 (pbk)
78110888 //r88
Consumer behavior
Marketing research
HF5415.3 / .K64
658.83
Research in consumer behavior. Edited by David T. Kollat, Roger D. Blackwell [and] James F. Engel. - New York Holt, Rinehart and Winston [1970] - xi, 767 p. illus. 23 cm. - Holt, Rinehart and Winston marketing series .
Includes bibliographies.
0030847338 (pbk)
78110888 //r88
Consumer behavior
Marketing research
HF5415.3 / .K64
658.83