Multidimensional scaling and related techniques in marketing analysis
Green, Paul E.
Multidimensional scaling and related techniques in marketing analysis [by] Paul E. Green [and] Frank J. Carmone. - Boston Allyn and Bacon [1970] - xv, 203 p. 24 cm. - Marketing Science Institute series .
Bibliography: p. 161-195.
79127370
Marketing research--Statistical methods.
Scaling Social sciences
HF5415.3 / .G7
658.83/01/8
Multidimensional scaling and related techniques in marketing analysis [by] Paul E. Green [and] Frank J. Carmone. - Boston Allyn and Bacon [1970] - xv, 203 p. 24 cm. - Marketing Science Institute series .
Bibliography: p. 161-195.
79127370
Marketing research--Statistical methods.
Scaling Social sciences
HF5415.3 / .G7
658.83/01/8