Quantitative techniques in marketing analysis: text and readings

Frank, Ronald Edward

Quantitative techniques in marketing analysis: text and readings [by] Ronald E. Frank, Alfred A. Kuehn [and] William F. Massy. - Homewood, Ill. R. D. Irwin 1962. - 556 p. illus. 24 cm. - Irwin series in quantitative analysis for business .

Includes bibliography.

62020666 /L


Marketing research

HF5415 / .F69

658.83
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