Quantitative techniques in marketing analysis: text and readings
Frank, Ronald Edward
Quantitative techniques in marketing analysis: text and readings [by] Ronald E. Frank, Alfred A. Kuehn [and] William F. Massy. - Homewood, Ill. R. D. Irwin 1962. - 556 p. illus. 24 cm. - Irwin series in quantitative analysis for business .
Includes bibliography.
62020666 /L
Marketing research
HF5415 / .F69
658.83
Quantitative techniques in marketing analysis: text and readings [by] Ronald E. Frank, Alfred A. Kuehn [and] William F. Massy. - Homewood, Ill. R. D. Irwin 1962. - 556 p. illus. 24 cm. - Irwin series in quantitative analysis for business .
Includes bibliography.
62020666 /L
Marketing research
HF5415 / .F69
658.83