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Marketing research

Dodge, H. Robert

Marketing research H. Robert Dodge, Sam Fullerton, David Rink. - Columbus, Ohio Merrill c1982. - viii, 530 p. ill. 26 cm.

Includes bibliographical references and indexes.

ISBN: 0675098475

LCCN: 81084698

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .D625 1982

Dewey Class. No.: 658.8/3

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