Handbook of consumer motivations
Dichter, Ernest
Handbook of consumer motivations the psychology of the world of objects. Drawings by Robert Glaisek. - New York McGraw-Hill [1964] - xvi, 486 p. illus. 21 cm. - McGraw-Hill series in marketing and advertising .
Bibliography: p. 479-480.
63023465
Motivation research Marketing
HF5415.3 / .D5
658.83
Handbook of consumer motivations the psychology of the world of objects. Drawings by Robert Glaisek. - New York McGraw-Hill [1964] - xvi, 486 p. illus. 21 cm. - McGraw-Hill series in marketing and advertising .
Bibliography: p. 479-480.
63023465
Motivation research Marketing
HF5415.3 / .D5
658.83