Handbook of consumer motivations

Dichter, Ernest

Handbook of consumer motivations the psychology of the world of objects. Drawings by Robert Glaisek. - New York McGraw-Hill [1964] - xvi, 486 p. illus. 21 cm. - McGraw-Hill series in marketing and advertising .

Bibliography: p. 479-480.

63023465


Motivation research Marketing

HF5415.3 / .D5

658.83
logopucpr-y-vive

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