Vista normal Vista MARC Vista ISBD

Danger, Eric.

How to use color to sell by Eric P. Danger. Foreword by Faber Birren. - Boston Cahners Pub. Co. [1969, c1968] - xii, 224 p. 23 cm. - A Cahners management guidebook .

London ed. published in 1968 has title: Using colour to sell.

Bibliography: p. 215-218.

LCCN: 68058693 //r863

Subjects--Topical Terms:
Marketing research
Color in advertising.
Color--Psychological aspects.

LC Class. No.: HF5415.2 / .D27 1969

Dewey Class. No.: 658.83