Vista normal Vista MARC Vista ISBD

Britt, Steuart Henderson

The spenders. - New York McGraw-Hill 1960. - 293 p. 22 cm. - McGraw-Hill series in marketing and advertising .

Includes bibliography.

LCCN: 60014994 /L

Subjects--Topical Terms:
Consumers--United States.
Marketing research
Advertising--Psychological aspects.

LC Class. No.: HC110.C6 / B7

Dewey Class. No.: 658.83