Consumer behavior and the behavioral sciences theories and applications.

Britt, Steuart Henderson

Consumer behavior and the behavioral sciences theories and applications. - New York Wiley [1966] - xxxii, 592 p. illus. 26 cm. - The Wiley marketing series .

Bibliography: p. 585-587.

66017644 //r88


Consumer behavior
Consumption (Economics)

HF5415.3 / .B7

658.83
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