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Marketing research

Boyd, Harper W.,

Marketing research text and cases Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch. - 5th ed. - Homewood, Ill. R.D. Irwin 1981. - xiv, 693 p. ill. 25 cm.

Includes bibliographical references and index.

ISBN: 0256025304

LCCN: 80084593

Subjects--Topical Terms:
Marketing research
Marketing research--Case studies.

LC Class. No.: HF5415.2 / .B65 1981

Dewey Class. No.: 658.8/3

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