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Managing the marketing research function

Adler, Lee.

Managing the marketing research function written by Lee Adler, Charles S. Mayer. - Chicago American Marketing Association c1977. - 172 p. 23 cm. - Monographs series - American Marketing Association #5 . - American Marketing Association. Monographs series American Marketing Association #5. .

Bibliography: p. 170-172.

ISBN: 0877570825

LCCN: 76046447

Subjects--Topical Terms:
Marketing research

LC Class. No.: HF5415.2 / .A182

Dewey Class. No.: 658.8/3

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