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Marketing communication

Webster, Frederick E.

Marketing communication modern promotional strategy [by] Frederick E. Webster, Jr. - New York Ronald Press Co. [1971] - viii, 694 p. illus. 24 cm.

Includes bibliographical references.

LCCN: 74137781

Subjects--Topical Terms:
Communication in marketing
Advertising

LC Class. No.: HF5415 / .W359

Dewey Class. No.: 658.82

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