Promotion; persuasive communication in marketing
Tillman, Rollie.
Promotion; persuasive communication in marketing [by] Rollie Tillman and C. A. Kirkpatrick. - Homewood, Ill. R. D. Irwin 1968. - xii, 477 p. illus., facsims. 24 cm.
Bibliography: p. 465-469.
67026283
Sales promotion
HF5415 / .T56
658.8/2
Promotion; persuasive communication in marketing [by] Rollie Tillman and C. A. Kirkpatrick. - Homewood, Ill. R. D. Irwin 1968. - xii, 477 p. illus., facsims. 24 cm.
Bibliography: p. 465-469.
67026283
Sales promotion
HF5415 / .T56
658.8/2