Promotion; persuasive communication in marketing

Tillman, Rollie.

Promotion; persuasive communication in marketing [by] Rollie Tillman and C. A. Kirkpatrick. - Homewood, Ill. R. D. Irwin 1968. - xii, 477 p. illus., facsims. 24 cm.

Bibliography: p. 465-469.

67026283


Sales promotion

HF5415 / .T56

658.8/2
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