APA

Luick J. F., Ziegler W. L., . (1968). Sales promotion and modern merchandising. New York: McGraw-Hill.

Chicago

Luick John F, Ziegler William Lee, . 1968. Sales promotion and modern merchandising. New York: McGraw-Hill.

Harvard

Luick J. F., Ziegler W. L., . (1968). Sales promotion and modern merchandising. New York: McGraw-Hill.

MLA

Luick John F, Ziegler William Lee, . Sales promotion and modern merchandising. New York: McGraw-Hill. 1968.