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Psychological experiments in consumer behavior.

Britt, Steuart Henderson

Psychological experiments in consumer behavior. - New York Wiley [1970] - xv, 416 p. illus. 23 cm. - Wiley marketing series .

Includes bibliographies.

ISBN: 0471104817

LCCN: 71127659 //r88

Subjects--Topical Terms:
Consumer behavior

LC Class. No.: HF5415.3 / .B74

Dewey Class. No.: 658.83

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