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Promotional strategy

Engel, James F.

Promotional strategy [by] James F. Engel, Hugh G. Wales [and] Martin R. Warshaw. - Homewood, Ill. R. D. Irwin 1967. - xiii, 665 p. illus. 24 cm.

Bibliographical footnotes.

LCCN: 67017051 //r85

Subjects--Topical Terms:
Marketing
Marketing management
Advertising

LC Class. No.: HF5415 / .E65

Dewey Class. No.: 658.8/2

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