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The management of promotion

Brink, Edward Loren

The management of promotion consumer behavior and demand stimulation [by] Edward L. Brink [and] William T. Kelley. - Englewood Cliffs, N.J. Prentice-Hall [1963] - 417 p. illus. 24 cm.

Includes bibliography.

LCCN: 63016357 /L

Subjects--Topical Terms:
Advertising

LC Class. No.: HF5821 / .B75

Dewey Class. No.: 658.82

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