APA

Stanton W. J., . (1971). Fundamentals of marketing. New York: McGraw-Hill.

Chicago

Stanton William J, . 1971. Fundamentals of marketing. New York: McGraw-Hill.

Harvard

Stanton W. J., . (1971). Fundamentals of marketing. New York: McGraw-Hill.

MLA

Stanton William J, . Fundamentals of marketing. New York: McGraw-Hill. 1971.