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Marketing management

Shapiro, Stanley J.

Marketing management readings in operational effectiveness [by] Stanley J. Shapiro [and] Jean-Charles Chebat. - New York Harper & Row [1974] - xv, 301 p. illus. 28 cm.

Includes bibliographies.

ISBN: 0060459557

LCCN: 73013198 //r84

Subjects--Topical Terms:
Marketing--Management--Addresses, essays, lectures.

LC Class. No.: HF5415.13 / .S48

Dewey Class. No.: 658.8

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