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Marketing today

Schwartz, David Joseph.

Marketing today a basic approach David J. Schwartz. - 3rd ed. - New York Harcourt Brace Jovanovich c1981. - x, 630 p. ill. 25 cm.

Includes index.

Bibliography: p. 597-608.

ISBN: 0155550896

LCCN: 80084487

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .S36138 1981

Dewey Class. No.: 658.8

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