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Marketing; principles and methods

Phillips, Charles Franklin

Marketing; principles and methods [by] Charles F. Phillips [and] Delbert J. Duncan. - 6th ed. - Homewood, Ill. R. D. Irwin 1968. - xv, 925 p. illus. (part col.), col. map. 24 cm.

Includes bibliographical references.

LCCN: 68017049

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .P483 1968

Dewey Class. No.: 658.8

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